Children at Busy Bees nursery in Cheltenham were thrilled to receive a visit from Winston Bear, the friendly and cuddly mascot of Winston’s Wish, after the childcare provider announced it will be supporting the leading childhood bereavement charity this year.
Winston Bear greeted the children at the Bath Road nursery with high-fives and handed out a number of goodies including banners, flags and balloons to raise awareness of the great work the charity carries out.
Everyday more than 100 children are bereaved of a parent in the UK. The death of a parent or sibling can be one of the most fundamental losses anyone will ever face, let alone a child. Studies show that if children aren’t supported in the right way during the grieving process, it can have a deep and lasting effect on their emotional well-being causing problems in later life.
Bereaved children are around 1.5 times more likely than non-bereaved children to have a mental disorder. They are also over-represented in the criminal justice system with 4 per cent of the current population of 11-16 year olds having been bereaved of a parent compared with at least 17 per cent of persistent young offenders. Every year Winston’s Wish, the leading bereavement charity in the UK, helps more than 40,000 children and young people to rebuild their lives after the death of a parent or sibling, through a range of dedicated services. The money that Busy Bees raise this year across its 250 UK nurseries will be going towards funding these specialist bereavement support programmes including practitioner-led therapeutic services, regional drop-in sessions and the National Helpline.
Fergus Crow, CEO of Winston’s Wish, commented on the partnership, saying:
“We’re delighted and honoured to be selected as Charity of the Year for all Busy Bees day nurseries across the UK and are very much looking forward to working with their extensive team. The money raised from the many fundraising activities and events they have planned will make a life-changing difference towards our work with bereaved children, young people and their families.”
Marg Randles, Managing Director of Busy Bees, said:
“It is extremely important to us that we help a national charity that supports children and families and Winston’s Wish is a fantastic fit. Our 250 nurseries nationwide are preparing themselves to involve our children and parents in a range of exciting fundraising challenges, which we hope during 2016 will make real difference to children, young people and their families across the UK.”Back to news