Logo & Corporate Guidelines

Winston's Wish has carefully developed its visual identity. An effective visual identity will help to increase audience recognition, awareness and take-up of our services.

Please help us by using the Winston's Wish identity, and using it correctly.

These guidelines are for organisations and individuals who need to use the Winston's Wish logo.

Proofs of all items must be shown to our Marketing Department for approval before final production.  Please email any work to info@winstonswish.org.uk

The elements of our logo

The Winston's Wish visual identity consists of two elements.  These are the logotype and strapline, together they make up the Winston's Wish logo.

The typeface of the logo should not be changed in any way.

The strapline

The strapline should always be used with the logo.  If you think you may need to use the logo without the strapline, please seek prior agreement from Winston's Wish (for example, when the logo would be so small that the strapline would be illegible).

The typeface of the strapline should not be changed.

Using the Winston's Wish namestyle logo

The Winston's Wish namestyle logo is designed to be used flexibly and creatively on a wide range of promotional and information-based materials.

It should also be used within advertising and other promotional materials for events and activities that Winston's Wish is supporting or endorsing.

Sizing the Winston's Wish namestyle logo

Minimum logo size - Never reproduce the logo so that the height of the 'W' is less than 10mm.

There is no maximum size.

Primary Brand Colours

The Winston's Wish logo and strapline should be printed in Winston's Wish red (Pantone 187) and blue (Pantone 2995), solid black or reversed out of any secondary colour.  In general, secondary colours should be harmonious with the primary brand colours and of sufficient strength to carry the white out logo when required.

If you would like our logo in JPEG format or a copy of our corporate guidelines please email info@winstonswish.org.uk